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  • Pearson Packaging

  • Manufacturing

Scaling Smarter: Transform Trade Show ROI with Visual Storytelling That Lasts

How Pearson Packaging transformed their trade show strategy with interactive 3D experiences, cutting costs while dramatically improving engagement and sales cycles.

Results You Can Take to the Bank

engagement vs static formats

2x

more time with interactive visuals

54%

conversion rate lift with video

50%

machine interactive walkthrough

27

Why It's Getting Harder to Win on the Show Floor

Trade shows still deliver leads, but the economics are shifting. Booth rental alone can run from $38 to $150 per square foot, with major events like Pack Expo or MODEX reaching six figures once AV, drayage, and labor are factored in....

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What Pearson Did Differently

When Pearson Packaging joined Mainstay One, they gained access to a continuous pipeline of custom content:...

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Interactive Walkthroughs: A Scalable Step Forward

Pearson also worked with Mainstay Digital to develop an interactive, choose-your-own-path experience spanning 27 of their machines. Each machine had its own self-guided interface, allowing users to explore component details, operational steps, and feature sets at their own pace....

Get full access to see detailed implementation strategies, technical specifications, and complete ROI analysis.

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